MY STORY
IT specialist in training. Founder of a streetwear brand. Building my own way, one system at a time.
WHO I AM
I'm Martin, based in Augsburg, Germany. By day I'm in the third year of my apprenticeship as an IT specialist for system integration. First-level support, customer calls, tickets: I solve problems for people every day, and I've learned that most of them are solved by staying calm and staying structured.
After work I build. In early 2025 I started TECHNOWEAR, a streetwear brand for the rave and hard techno scene. Concept, designs, Shopify store, paid ads, influencer collabs and collection drops: I do all of it myself, and I learn something new with every drop.
At home I run my own homelab with Proxmox and experiment with local AI. This site is where all of it comes together, and where I share the journey: business, mindset, gym and the road to financial freedom.
WHAT I STAND FOR
Four themes that drive everything I build and everything I share.
BUSINESS
Building something of my own instead of waiting for permission. Learning by shipping.
MINDSET
Discipline over motivation. Consistency beats talent when talent stays on the couch.
GYM
Training as the daily proof that effort compounds. A strong body carries a clear head.
FINANCIAL FREEDOM
The long game: building income, assets and options, so life runs on my own terms.
THE JOURNEY SO FAR
- 2025
TECHNOWEAR STARTS
From idea to concept, designs and my own Shopify store.
- DROP 001
FIRST COLLECTION
Seven designs for the dance floor, from POWERED BY BASS to SYSTEM ERROR.
- CHROME DROP
SECOND CHAPTER
Liquid chrome, iridescent Y2K aesthetics, a new visual language for the brand.
- NOW
IT, YEAR 3
Final year of my apprenticeship, homelab and local AI on the side.
- NEXT
KEEP BUILDING
IHK final project, new drops and this site as my public log.
LET'S BUILD
SOMETHING.
Collabs, projects or just a good conversation. My inbox is open.